Challenge
Define the appropriate go to market strategy and help expand the brand awareness of the business in new market segments.
Solution
Complete strategic review of the business, objectives, market and opportunity, the output being a full marketing strategy and brand clarification to ensure the maximum ROI against marketing spend.
Outcome
A repositioning exercise to help re-introduce the business into the market, development of a social media strategy with organic growth of over 300% in a month, and a blogging programme generating over 46.5% of website traffic across the year.