Having recently been purchased by a new owner, Castellón football club, needed to urgently revamp it's eCommerce offering for the fans. While a bigger project surrounding a new website was devised, the immediate need was to create a new integrated eCommerce site into the existing one, providing fans with an opportunity to buy merchandise and show their support for the club.

In line with the club strategy to leverage existing assets a new eCommerce site was designed, built and implemented as part of the existing website. Leveraging WooCommerce's infrastructure, a modular site was created for the club, with over 291 products implemented across multiple merchandise segments.