As a Web3 solution provider, Coinllectibles had an urgent need to capitalise on market trends and leverage its brand to drive more business internationally. As a multicultural business with roots stemming from Hong Kong and Singapore, the immediate requirement was to update the brand look and feel to appeal to Western audiences. Beyond this, there was a requirement to update the website, creating a new set of user journeys according to a new set of target audiences segmented by vertical. Finally, the business had a requirement to implement the new look and feel, and the new website designs prior to the flagship marketing event in Q4 2022.

Ecosse 64 ran a set of workshops with the Coinllectibles senior leadership to ascertain the new go-to-market strategy and confirm positioning for the brand refresh. Following several iterations geared towards attracting new audiences in verticals previously underserved, the new brand look and feel was finalised and implemented. At the same time, Ecosse 64's UX team ran multiple exercises to determine how audiences would want to engage with the website, and through a series of internal, external and 3rd party research, devised a new set of user journeys for the website. Once complete, the design team at Ecosse 64 were able to redesign existing pages and create new pages based on the inputs from the UX team. Working with the in-house development team at Coinllectibles, the new site templates were delivered and implemented prior to the flagship marketing event.