PROJECT
Inmarsat
Challenge
Support the launch of two new products and design a brand awareness campaign for Inmarsat in the Middle East region.
Solution
An omnichannel campaign across digital, retail and print was conceived in conjunction with the region’s biggest satellite conference. Additional elements included PR across multiple trade publications, a partnership with Virgin Megastores and an email campaign to an audience of over 50k prospects.
Outcome
PR coverage in trade press with a reach of 845k readers; emails delivered to 34k prospects with an open rate of 12% and CTR of 42%; and social engagement rate of 1.4%. The net outcome accounted for a sales uplift of 40% on pre-paid vouchers during the course of the campaign.
“Superb. This exercise has been a great success”
Carl Statham, VP Enterprise Sales & Marketing, Inmarsat