Inmarsat logo for light backgrounds


Support the launch of two new products and design a brand awareness campaign for Inmarsat in the Middle East region.


An omnichannel campaign across digital, retail and print was conceived in conjunction with the region’s biggest satellite conference. Additional elements included PR across multiple trade publications, a partnership with Virgin Megastores and an email campaign to an audience of over 50k prospects.
Snippets showcasing content from the Inmarsat campaign to launch services in Saudi Arabia


PR coverage in trade press with a reach of 845k readers; emails delivered to 34k prospects with an open rate of 12% and CTR of 42%; and social engagement rate of 1.4%. The net outcome accounted for a sales uplift of 40% on pre-paid vouchers during the course of the campaign. 
Laptop showing the Inmarsat email campaign launching services in Saudi Arabia
“Superb. This exercise has been a great success”
Carl Statham, VP Enterprise Sales & Marketing, Inmarsat