Challenge
Leverage IVM’s support of a global event to launch their social media presence on LinkedIn and serve as a platform for new leads.
Solution
Deliver a short yet high-impact campaign purely focussed around the event, to drive higher engagement with the business as well as highlighting IVM’s support of the global event on LinkedIn.
Outcome
An initial 3-week programme based around the event resulting in a 43% increase in Followers with 36 clicks through to the IVM website.