PROJECT

The Saudi Cup

Challenge

Working in partnership with IVM, support the launch of the inaugural Saudi Cup $20m Horse Race event with digital advertising to raise awareness and drive ticket sales.

Solution

A multi-platform programmatic approach in 6 languages using dynamic video advertising to retain engagement while on a specific page.

Outcome

Advertising across 187 publications globally, resulting in 137k clicks to the website and accounting for 24% of all traffic, and generating over $230k in ticketing revenue with a PR value of $9.9m, attained over a three-month period.
“I saw an advert for the Saudi Cup on Forbes this morning. Delighted!”
Tom Ryan, Director of Strategy and International Racing for the Jockey Club Of Saudi Arabia